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5 Reasons Why Your Social Media Presence Is Important

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Social media is rapidly becoming a huge part of our everyday lives. With so many people logging in each day
you’d be foolish not to tap into that potential. Over 53% of the entire population is on social media meaning there
are 4.20 billion social media users in the world. That’s a lot of untapped potential.

There are people on social media everyday looking for answers and you can be the solution. The trick is finding
them and connecting with them. By creating inviting and engaging social media accounts you can make potential
customers come to you, saving you time and energy hunting for leads.

Here are 5 reasons your social media presence is important:

Engage With Your Audience

Social media is an excellent way for you to engage with your audience on a more personal level. You can ask your
audience questions to gain insights into their pain points so you can provide tailored solutions for them.

Here are some simple ways you can engage with your audience:
• Ask questions
• Create polls
• Use visuals such as funny memes
• Encourage sharing
• Create videos of helpful tutorials

Cost-Effective

Social media is a cost-effective form of marketing. The initial setups on the platforms are free and don’t take long
to set up.

You may wish to pay to boost your content later on. If you do decide to use paid advertising on social media start
small, monitor results and adjust your strategy if needed. Use the A-B testing method to see what works and what
doesn’t.

Increased Traffic

The aim of the game is to get traffic from multiple sources to your website. By including your links on your social
accounts you will get more traffic to your website without relying on SEO alone.
Top Tip: Make sure to include the links to your website and other social media accounts on every platform. Then
encourage your audience to follow you on all of your accounts The more you can keep your audience connected to
your brand the better.

Good For You SEO Rankings

The more of a presence you have online the better it is for your business or brand. Social media presence is
becoming an integral part in calculating SEO rankings. Gone are the days when you only needed to focus on
optimising your website to increase your ranking.

Nowadays it’s all about the bigger picture and your influence as a whole. Get on social and get your business
noticed.

Unlimited Copy-stalking Potential

In case you’re not familiar with the term copy stalking is when you regularly read comments and threads that
people are leaving online. By reading and recording your findings you will find that your potential or existing
customers will reveal their pain points without being prompted.
You can then provide them with the answers. You can do this in two ways. Either by creating new content that
answers their problems or pointing them in the direction of a product or service that you already offer that can help them.

Creating a Facebook group, alongside your page is particularly effective for copy-stalking.

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